5 reasons your New Year’s goals may not stick

It's likely not a surprise that 80% of new year's goals are abandoned by the end of February.

So many of us start the year with great intentions, big aspirations, a hit of motivation, but quickly see our progress dwindle.

Watch Brittany’s recent TV interview where she highlights three of the five reasons your goals may not stick

While studying goals and habits of my clients over the last four years, I've found five common traps that people fall into when setting their goals. These traps typically result in a short-lived goal, that feels like a lot of work, and creates unnecessary stress.

For each of the traps below, first identify which sounds most like you (could be more than one). Then use the recommendations to re-evaluate your current goals and see how you may need to adjust the goal itself, your habits, or your mindset in order to find momentum.

  1. The all or nothing mindset - you're not being realistic

  • What it looks like:

    • You're trying to go from 0 to 100 by tomorrow

    • You're trying to change your habits overnight

    • You're quickly discouraged when you fall off track

  • Example: you want to start going to the gym 5x/week when you have been in the last 6 months (or more).

  • What to do instead:

    • Commit to baby steps along the way

    • Be patient, it will take time to shift your habits

    • Give yourself grace when you're not at 100%

  • Example: start up your gym routine at 2x/week and gradually increase over time as you begin to adjust your body and your schedule to the new routine.

2. You tend to set it and forget it - you don't have a way to hold yourself accountable

  • What it looks like:

    • You're all excited the first few weeks of the year

    • Your excitement and motivation fades by February or March

    • You don't even remember your goals by December

  • Example: you set a new year's resolution to read one book a month but quickly fall behind on reading.

  • What to do instead:

    • Set reminders on your phone or calendar

    • Recruit a friend to be your accountability buddy

    • Join an accountability group to share your progress

  • Example: Set a recurring reminder on your phone to pick each month's book, and find a time in your daily or weekly routine that you'd like to dedicate to reading.

3. Your goals are externally-based - you set goals that you're not actually excited about

  • What it looks like:

    • Your goals sound good on paper but you're not motivated

    • They likely came from someone else (friends, family, media)

    • You feel like you're just checking a box

  • Example: You have a goal to become a lawyer but hate reading court documents

  • What to do instead:

    • Ask yourself, do your goals align with your values?

    • What's your why behind this goal?

    • What goal would really light you up?

4. You’re missing discipline - you don't have a plan to get there

  • What it looks like:

    • You have big ideas and goals but no path to get there

    • You're great at starting projects, not so much finishing them

    • You typically need an external deadline to motivate you

  • Example: You've started five house projects that are still half-finished and want to start another this year.

  • What to do instead:

    1. Brainstorm or mindmap your action needed

    2. Break your goal down into quarterly or monthly milestone

    3. Hire a coach to hold you accountable

5. You tend to get overwhelmed - you keep getting stuck in analysis paralysis

  • What it looks like:

    • You have all the goals and a lot of the steps mapped out

    • But looking at how far you have to go overwhelms you

    • You question where to start or how you'll be able to do it, so you don’t take any action

  • Example: You've been researching 'how to start a business' for months (or years) but haven't taken any other action

  • What to do instead:

    • Commit to one step at a time

    • You don't have to worry about what you need to do in six months from now yet

    • Do one thing each day or week to move you forward


If your goals need more than willpower to stick this year, the Sustainable Leadership Program pairs you with a coach as your private accountability partner.


Brittany Canaski is a highly-rated Leadership Coach, Trainer, and Founder of Hello Velocity where she builds confident leaders and high-performing teams. When she's not building her business, you can find her planning her next travel adventure with her husband, watching Formula 1 racing, or volunteering in her local community of Charlotte, NC.


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